tagged as newsworthy
The Gamma Factor: Women and the New Social Currency 09/23/08
Earlier this year, Reach Group’s CEO and marketing-to-women expert, Lisa Johnson, co-authored The Gamma Factor: Women and the New Social Currency.
Commissioned and released by Meredith Corporation, this new report identifies a growing and influential segment of “Gamma women,” who are currently estimated to account for 55 million American women.
This week, Lisa Johnson is presenting on [...]
Building a Wikipedia alternative 03/26/07
The next time you type “speed of sound” into Google, Wikipedia might have to battle another open-source encyclopedia for top linking rights. According to a recent story from the Associated Press’ Brian Bergstein, Wikipedia co-founder Larry Sanger is launching a Wikipedia alternative called Citizendium.
The new online encyclopedia will be free to read and edit, ad-free, [...]
Stuart – the MySpace of student art 12/18/06
The New York Times has a great story today about Stuart – the social networking outlet created by advertising and art guru, Charles Saatchi. Short for “Student” and “Art,” Stuart is part of a redesigned website for London’s Saatchi Gallery.
The Times calls it “a kind of MySpace knockoff for artists,” where students can create their [...]
Designing for Dollars 11/30/06
The fabulous Business Week magazine recently published a story by Helen Walters about the Design Effectiveness Awards, handed out on Nov. 27th by the UK-based Design Business Association.
But this is no mere beauty contest. Submissions are judged according to criteria including gross margin, increase in market share, share price, and market penetration. In short, corporate [...]
HP gets hip 10/30/06
In a recent OMMA (the magazine of media, marketing and advertising) story, writer Liz Tascio describes how HP’s new marketing campaign, “The Computer is Personal Again,” is using a fun blog, videos, user-generated content, an online game show, and other quirky details to attract a younger, hipper buyer.
The campaign, designed by Goodby, Silverstein & [...]
Giving back on a global scale 10/12/06
Here’s a smart new way to give back. A San Francisco-based microfinancier called Kiva (a Swahili word meaning “agreement” or “unity”) matches people who want to loan small amounts of money with entrepreneurs in emerging countries. All you have to do is choose from a list of small businesses and projects in countries including Kenya, [...]
YouTube goes Google 10/11/06
Dominating business news today is Google’s US $1.65 billion purchase of YouTube.com. The deal marks Google’s priciest acquisition in its eight-year history, but it’s certainly not the first time a tiny upstart was showered with cash and swallowed by the big guns. All kinds of digital hotspots, including MySpace, Craigslist, Skype, AskJeeves and About.com [...]
Businesses woo social media sites 09/22/06
Now that everyone’s heard about those raging little parties called MySpace and YouTube, marketers and execs are busy trying to get their names on the guest lists. Canada’s newspaper of record, The Globe and Mail, has an interesting story this week about how businesses need “worthy on-line content” to ensure that they’re not turned away [...]
Lisa on Lonelygirl15 09/22/06
The melodramatic angst of a teenager named Bree absorbed millions who viewed her videos at YouTube.com throughout the summer. Out of the blue, everyone was talking about the home-schooled girl, forwarding video links to friends, and obsessing over the tiny details of her life and relationships. Early last week, we learned that Bree was, in [...]
What does the Connected Generation sound like? 08/5/06
While researching our new book, Mind Your X’s and Y’s, we came across Christopher Carfi’s Social Customer Manifesto. A-ha! Here is the voice of the Connected Generation. With his permission, we want to share this manifesto with you. It truly captures the voice of a group that is overhauling the market [...]
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