tagged as questions
Reinventing the Internship: Efficient Teamwork 04/21/08
The Connected Generation Podcast: Reinventing the Internship: Efficient Teamwork, Episode 73
In the last installment of our Reinventing the Internship series, Lisa and I present the idea of bringing in a group of interns and giving them the task of creating efficiency within your organization.
We suggest that a company gather a creative team of young hires [...]
The $5.99 Question: Generational Differences 12/5/07
The Connected Generation Podcast: The $5.99 Question: Generational Differences, Episode 55
In this week’s podcast, Lisa and I discuss Gen Y’s influence on purchasing decisions. If the Baby Boomers are the wealthiest generation in the US (with an annual spending power of over $2 trillion) why should companies focus on reaching Gen X and [...]
The $5.99 Question: Online Communities 12/2/07
The Connected Generation Podcast: The $5.99 Question: Online Communities, Episode 54
In episode 54 of the Connected Generation podcast, Lisa and I discuss the authenticity of online communities and assess their power to both fuel and facilitate relationships.
Why they gather
We first identify three primary reasons people seek to be connected to others online: 1) real [...]
The $5.99 Question: Biggest Turnoffs 11/20/07
The Connected Generation Podcast: The $5.99 Question: Biggest Turnoffs, Episode 53
In this week’s podcast Lisa and I talk about the some of the biggest turnoffs to the connected generation and how companies can better reach this group.
Key Takeaways
Excuse you!
Now that content is king (in 2004 the exchange of content surpassed communication as the #1 [...]
The $5.99 Question: Common Mistakes 11/12/07
The Connected Generation Podcast: The $5.99 Question: Common Mistakes, Episode 52
In today’s podcast Lisa and I discuss your virtual reality as a brand. We identify high-quality design and rich content as two key influencers on your audience’s perception of your overall business and the value of the products/services that you offer.
Key Takeaways
Invest in good [...]
The $5.99 Question: Connected Culture 11/6/07
The Connected Generation Podcast: The $5.99 Question: Connected Culture, Episode 51
In this week’s podcast Lisa and I talk about connected culture and how technology has created new behavior trends that are shaping both online and off-line communication and social interaction.
For some, the thought of texting a colleague or inviting a peer to be a friend [...]
The $5.99 Question: Being Age Neutral 11/1/07
The Connected Generation Podcast: The $5.99 Question: Being Age Neutral, Episode 50
In our second episode of the $5.99 questions series on the podcast, Lisa and I discuss the relevance of age when making purchasing decisions. The first question posed: “Does the Connected Generation prefer to buy products or services from their peers?”
While answering that [...]
The $5.99 Question: The Age Gap 10/25/07
The Connected Generation Podcast: The $5.99 Question: The Age Gap, Episode 49
This week on the podcast, we launched a new series that covers the most popular questions that Reach Group gets from clients and audience members. Not wanting to sound too lofty by calling them the million dollar questions, we decided to title [...]
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