tagged as shine the spotlight

Nike Marathon Part II 12/16/07

Last month I wrote one of two posts on my experiences at the Nike Women’s Marathon in San Francisco. For this entry, I’ll pull out the marketing lessons from Nike’s wildly successful event. Using the lens of the 10 Cravings, we’ll look at how Nike is reaching the Connected Generation in relevant and [...]

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Marketing to Women 2.0: Her Desires 10/1/07

The Connected Generation Podcast: Marketing to Women 2.0 Topic: Tell Her Story, Episode 46

1.0 = Classic truth about women

She wants to experience your brand story/messages and say “That’s Me”

Engage her imagination with real stories and testimonials from people like her, who have used your brand to solve problems, save time, or make their life more [...]

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The 10 Cravings: Shine the Spotlight 08/19/07

Extreme personalization gives marketing a new face

The Connected Generation Podcast: Shine the Spotlight, Episodes 4-6
The Connected Generation is clamoring for personal recognition. They’re itching to stand out, stand up, and be celebrated with their names and creations in lights (or print or pixels.)

Example: University of Oregon Football recruiting with personalized comic books

Strategies:
• [...]

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