tagged as testimonials

Daniel H. Pink, author of A Whole New Mind 11/2/06

“With keen analysis and smart case studies, Lisa Johnson has cracked the code of this elusive group of consumers. No matter what industry you’re in, you’ll gain lots of insight and tons of great ideas from Mind Your X’s and Y’s.”

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Darcy Winslow - GM, Nike Women’s Fitness Division 11/2/06

“After reading Mind Your X’s and Y’s and absorbing the ten cravings, I quickly understood that everything I thought I knew about our consumers was—in a word—outdated!”

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Amy Smith - Mindseye PDX 08/11/06

“Sparks fly when Lisa and Cheri put their heads together. They’re full of creative, profitable strategies and they understand what businesses need in this increasingly bewildering market. These two really get it.”

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Cynthia Amon, W.L. Gore & Associates 08/11/06

“Thanks again for your thought-provoking presentation. You helped us strike a nerve in the industry and provided information that we had never heard before.”

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Jack Griffin - president, Meredith Publishing Group 08/11/06

“Lisa Johnson offered fresh, real-world insights that will be invaluable as we grow our business. Her friendly, approachable nature combined with an engaging-yet-powerful delivery captivated our audience.”

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Lyndsie Hakala, The North Face 08/9/06

“All the changes in the market can be overwhelming. You helped me sort through the clutter and get to the heart of what is happening, in addition to giving me tools to apply your insightful content to my own business objectives.”

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Skip Hess - President, Giant Bicycles 07/19/06

“Lisa has a unique skill – connecting with her audience instantly while energizing the crowd and bringing information to life.”

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