articles

Sales and Customer Service
Trade with the Insiders
April, 2006

Research
Bringing Research To Life
February, 2006

Case Study
A Not-So-Extreme Makeover
December, 2005

Passion Points
A Nation of Dog Lovers: Reaching Out to Pet Owners
October, 2005

Let’s Give Them Something to Bark About
September, 2005

Segmentation
The New Innovators: Mompreneurs
August, 2005

Desperately Seeking Something New: The Adventure-Driven Woman
May, 2005

Brand Positioning
New Markets for Good Ol’ Boys: One Company’s Story
July 2005

Filters
How Market Filters Cut Through Consumer Clutter
July 2005

How Women Buy (co-Authored with Andrea Learned)
July 2002

Retail Spaces
Get Ready! Here comes “Retail Theater”
May, 2005

Communications
Tell Me More
April, 2005

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