consulting

Raised in a flood of media messages, 18-40-year-old women are smart, savvy and extremely selective consumers. They want to be partners in the marketing process and to help shape your brand according to their needs and desires.

Reach Women provides qualitative research and strategic consulting to help you build more compelling brands with this sophisticated market. Our proprietary transparent marketing process is the single most effective way to capture the imagination – and the buying power – of your target customers. Contact us today and let us put it to work for you.

Step One: We listen to you

We start by learning about your needs – whether your objectives are already crystal clear or you simply want to carve out a bigger slice of the lucrative women’s market. We work closely with your team to explore your current beliefs about women customers (we can help confirm those beliefs) and what you need to learn to make more effective and more fully informed marketing decisions.

Step Two: We listen to women

We’ve designed unconventional listening groups and information-gathering methods that yield award-winning results. Involving women earlier and more fully in the development process can make your products and services more compelling, long before they hit the market. Women in conversation have the power to help companies solve brand challenges, design more intuitive and relevant products and create advertising messages that resonate – all with their trademark brand of humor and common sense.

Step Three: We translate insight and research into actionable strategies

Working with proven principals, we guide your brand through our proprietary Transparent Marketing process. We use our direct access to this market, our unmatched consumer intelligence, and our studied knowledge of your brand to help you develop powerful and integrated marketing opportunities. We give you the map and a direct route to reach this rewarding market.