Don’t Think Pink
What Really Makes Women Buy—and How to Increase Your Share of This Crucial Market
By Lisa Johnson & Andrea Learned
Purchases by women now total trillions of dollars annually and account for 85% of all consumer expenditures. That’s why reaching women should be a top priority for most businesses. Are you missing out?
Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Chosen by Soundviews as one of the best marketing books of all time, Don’t Think Pink is based on fascinating research into women’s experiences and perceptions. This groundbreaking book reveals:
- How generational history, culture, life stages, and daily realities influence a woman’s buying mind.
- How the manner in which women buy is more critical than what’s being sold.
- How listening to women earlier and more often leads to more powerful strategies.
- How to use the Internet and other technologies—both in market research and during the buying process—to gain a greater understanding of female consumers.
- How to gain a bigger share of women’s awesome purchasing power.
Buy the Book | Download a Sample Chapter
There’s no question that women buy. Don’t Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.
Praise for Don’t Think Pink
Soundview Executive Summaries recently named Don’t Think Pink one of the best marketing books of all time.
Selected by Choice magazine for the annual Outstanding Academic Titles award list for 2004.
“This is a solid guide for marketers at any corporation who want to reach the women’s market.”
– Publishers Weekly
“The book is rich in practical suggestions and interesting stories, with an easy-to-read style.”
– Harvard Business School Working Knowledge (www.hbswk.hbs.edu)
“Every once in a while, I discover a business book that is filled with Aha! moments and new learning. Such was the case when I read Don’t Think Pink. I think the book may be even more important than Paco Underhill’s observations on retail.”
– Donna Paz, Paz & Associates, The Reader’s Edge
“An intelligent roadmap to what really makes women buy.”
– Alf Nucifora, syndicated columnist
“After reading Mind Your X’s and Y’s and absorbing the ten cravings, I quickly understood that everything I thought I knew about our consumers was—in a word—outdated!”
Darcy Winslow - GM, Nike Women’s Fitness Division