speaking
Lisa Johnson is an award-winning expert on women and the Connected Generation who uses stories, industry case studies and a good dose of humor to help brands deeply understand the buying power and behavior of this renegade group of consumers.
Lisa applies her keen insights and translates the latest research on the Connected Generation into actionable strategies and profitable marketing ideas.
See Lisa in action! Watch her video clips
Keynote Topics
- What She Craves
Check out Lisa’s keynote topics on the Connected Generation
Don’t Think Pink
Creating relevance and increased market share with women – without “feminizing” your brandLisa Johnson, an acclaimed author and award-winning expert on women, uses stories, examples, industry case studies and a good dose of humor to build a solid understanding about the buying power and behavior of women consumers. Forget “shrinked and pinked” products. Lisa educates the audience about relevant brand positioning for women including visible, transparent, and hybrid approaches. The rationale and criteria for each position is discussed and brand examples bring each concept alive.
Using current research, Lisa provides keen insight into the difference between men and women and translates these insights into six proven strategies for building brands that women find compelling. Based on her acclaimed book, Don’t Think Pink, this popular program translates the latest research and insight about women consumers into actionable strategies and profitable marketing ideas.
The Insiders
Proven sales strategies for delighting women consumers and fueling positive word-of-mouthLisa Johnson offers an inside perspective on marketing to today’s technology-savvy women shoppers and equips the audience to transform this knowledge into results and future sales. Women are the largest and fastest-growing opportunity in big-ticket consumer markets and traditionally male-focused industries. Yet, in many of these categories – outdoor, consumer electronics, hunting, computers, home improvement, and boating, to name a few – women report sales experiences which do more to drive them away than pull them in.
Today’s most successful sales professionals fulfill the role of market insiders for their customers, and these powerful pros receive an exponential share of sales, loyalty and word-of-mouth praise from the people they serve.
This lively training session will teach your sales staff to play six key roles for their customers. They will get detailed information on how to bring each of these key services to life and see proven programs and examples for implementing them in their specific industry.
What She Craves
Satisfying the 10 cravings of a new generation of women consumersIn this popular keynote, Lisa Johnson reveals the major cravings driving America’s most powerful consumers and teaches the audience 10 fresh strategies to inspire breakout success and unprecedented brand loyalty. Using groundbreaking qualitative research, plus dozens of interviews with maverick thinkers, Lisa reveals this connected generation’s new rules of engagement.
Fascinating case studies across a full spectrum of industries help the audience understand the new marketplace and build deeper relationships with women consumers. The insight from What She Craves enables every type of ambitious organization to transform market research into actionable strategies and tangible results.
Book Lisa Johnson to speak
Contact Reach Group Consulting
Phone: 541-685-9400
Fax: 541-349-1377
e-mail: lisa@reachgroupconsulting.com
“With keen analysis and smart case studies, Lisa Johnson has cracked the code of this elusive group of consumers. No matter what industry you’re in, you’ll gain lots of insight and tons of great ideas from Mind Your X’s and Y’s.”
Daniel H. Pink, author of A Whole New Mind