reach X and Y

Reach X and Y, a division of the Reach Group, was founded after a groundbreaking, two-year, qualitative study on the adults of Generations X and Y (ages 18-40). This important study revealed that the old business models were collapsing and a new generation of inspired, renegade consumers was busy rewriting the rules of the market. Meet the Connected Generation.

This powerful, technology-fluent group of change agents is connected to their social and professional networks around the clock. They share a technology-driven lifestyle and a fresh worldview that shapes how they interact with each other and the brands they love.

The investigation also surfaced a maverick group of connected brands that are experiencing unprecedented success, fueled by the loyalty and passion of the Connected Generation.

But how do you make sense of this complex shift? How do you ensure that your brand is engaging this powerful and influential group? How do you position your company to be a connected brand?

The Reach Group is a leading resource that helps brands big and small across all industries to understand the new rules of the market. We’ve cracked the code and developed clear, entertaining materials that give you the knowledge you need to thrive.

Through speaking, podcasts, consulting, books, and our blog, Reach X and Y will equip you to see your opportunities more clearly and make more informed, strategic decisions that authentically engage the Connected Generation.